Raiffeisen Bank | Spot 25 seg.
“Nothing Happens” — the 25-second spot where, when nothing happens, everything does.
Casting, stills, and key visuals created with AI and photographic retouching at Eira Studio—an agile, coherent, campaign-ready piece.
AI CREATIVE DIRECTION PROCESS
WE BUILD THE CAMPAIGN ECOSYSTEM
CASTING + STYLING + LOCATION + PROPS
We define characters, wardrobe, location, and props with photoreal realism and brand consistency—protagonist and waiter traits, 2–3 look tests per character, a custom-designed beach, and digital props with accurate material/scale—leaving the set ready for the stills.
STILLS
From the storyboard, we design stills (key frames) that lock acting (poses, expressions, micro-gestures), camera set for movement (pan/tilt/dolly), consistent lighting and mood, color and product readability, and continuity between shots—delivered in 16:9 sRGB, ready to animate with focus on rhythm and effects.
Key Visuals of our protagonist and the product for online and print communication.
